New Zealand Fashion

Showcasing our selection of New Zealand designed labels regularly updated with new styles.

Lemon Tree Design is a New Zealand lifestyle label with a modern, laidback sense of style. Its founder, Sue O'Kane, is a third generation designer with a wealth of fashion experience. Since start-up in 2013, she has been influenced by European trends, but styles and sizes her designs for the New Zealand woman, making the everyday extraordinary.

Madly Sweetly is the everyday lifestyle sister label to the wildly successful New Zealand label "Loobie's Story". Designed with the New Zealand woman in mind, Madly Sweetly touches on the trends to build a collection that offers longevity and works for your lifestyle. The gorgeous fabric prints are designed here and exclusive to Madly Sweetly.

Blackstone embodies the effortlessly luxurious, Italian brand of femininity. Crafted by women, for women, and casually chic, the translation of European style to embrace the Australasian lifestyle is in the eye of the internationally experienced designers, now settled in New Zealand.

Loobie's Story is a merging of urban essentials with a hint of the exotic. Each collection is inspired by a beautiful location visited or imagined. The aim is to create clothing that is feel-good, uplifting and feminine and takes the wearer from day to night with a simple change of accessories.

Seduce offers classic feminine styling with a contemporary edge, focusing on high quality fabrics, beautiful prints and timeless design. Seduce creates stylish yet wearable clothing that adds fashion personality to your wardrobe with pops of colour, pretty prints and feminine detailing, in classic cuts with a flattering fit.

Swanndri is an iconic Kiwi brand, having kept people comfortable for more than 100 years, Since 1913, Swanndri has been worn on farms, in the mountains and in the forests of New Zealand and worldwide. Their signature style now extends to being a real crowd pleaser for city life too.

Moke is a family-owned business based in Oamaru, creating beautiful, affordable jackets to enable enjoyment of  New Zealand’s great outdoors, even in the depths of winter! International trends are translated to fit with the New Zealand lifestyle and sizing. Ultra lightweight with a fantastic warmth to weight ratio, Moke jackets are ideal for travel. Each garment comes with its own pack bag, and packs down small to take up minimal luggage space.